The specific relevant content for this request, if necessary, delimited with characters: LeBron, Steph and Wemby headline the official list of the most-viewed players across @NBA social media in 2023.
The 2023 calendar year featured an incredible amount of historic, must-see and viral moments. New records were set. Eagerly anticipated debuts were made. Champions were crowned.
The players themselves headline these moments. The visibility of NBA superstars has never been better, a fact punctuated by social media interaction. Here’s the list of the most-viewed players across the NBA’s social platforms (X, Instagram, TikTok, Facebook, YouTube) this year:
1. LeBron James – 2.8 billion views
James passed Kareem Abdul-Jabbar as the NBA’s all-time scoring leader on Feb. 8, 2023. The inaugural In-Season Tournament MVP shows no sign of slowing down heading into his 39th birthday on Dec. 30. Famed for his relentless skill and athleticism, LeBron James continues to captivate fans across the globe, and his impact on and off the court solidifies his position as one of the most influential players in NBA history.
2. Stephen Curry – 1.6 billion views
From the first-ever 50-point Game 7 in April to becoming the first to 3,500 career 3-pointers in December, Curry continues to redefine long-distance shooting. With his unparalleled accuracy and flashy playing style, Stephen Curry has undoubtedly redefined the art of shooting in basketball, inspiring a new generation of players to push the boundaries of what’s possible on the court.
3. Victor Wembanyama – 1.3 billion views
Few prospects have ever been as highly anticipated as Wembanyama, the French big man with guard skills and quickness to complement a 7-foot-4 big man’s frame and timing. The No. 1 overall pick is already the youngest ever with 20 points and 20 rebounds in a game. Victor Wembanyama’s exceptional blend of size, skill, and athleticism has quickly captured the attention of basketball enthusiasts worldwide. His potential to revolutionize the game has made him an electrifying figure in the basketball community.
4. Nikola Jokic – 1.2 billion views
Denver had never tasted the Finals, let alone an NBA championship, until Nikola Jokic powered the Nuggets to those heights. The Joker is now fourth all-time in triple-doubles, trailing only Russell Westbrook, Oscar Robertson and Magic Johnson. Nikola Jokic’s remarkable rise to the top of the NBA has been a story of determination and skill. As a versatile and dominant force on the court, he has solidified his status as one of the league’s most captivating figures, drawing fans with his unique style of play and individual brilliance.
5. Luka Doncic – 914 million views
Fresh off becoming the fastest to 10,000 career points since Michael Jordan, Doncic looks even better after his fourth consecutive All-NBA First Team season. His career scoring average of 28.1 ppg is now tops among all active players, and third all-time. Luka Doncic’s exceptional talent and on-court achievements have propelled him to the forefront of global basketball stardom. With his precocious skill set and ability to dominate games, he continues to mesmerize fans worldwide, setting the stage for a potential future as one of the all-time greats in the sport.
6. Jayson Tatum – 763 million views
After leading Boston to its fourth Eastern Conference Finals in six years, Tatum is headlining an elite Celtics squad so far this season. His four consecutive All-Star appearances are the most by a Celtic since Paul Pierce, and Tatum’s record 51-point Game 7 will be instant classic material for years to come. Jayson Tatum’s emergence as a premier talent in the NBA has been nothing short of spectacular. His ability to elevate his game when it matters most has established him as a captivating presence on the court, drawing the admiration of fans and pundits alike.
7. Kevin Durant – 648 million views
Durant’s trade to Phoenix, the oldest NBA franchise without a championship, has eyes and expectations squarely centered on the Suns. The smooth-shooting forward will be a legend regardless, with his latest step being joining the league’s top 10 all-time scoring leaders. Kevin Durant’s seamless transition to the Suns has reignited the hopes and aspirations of the franchise and its fanbase. His exceptional scoring prowess and basketball IQ continue to captivate audiences, solidifying his legacy as one of the game’s most extraordinary talents in NBA history.
8. Jimmy Butler – 634 million views
Jimmy Buckets reminded everyone why he and the Heat are dangerous no matter what their seed is come playoff time. Butler and Miami advanced from the edge of the Play-In Tournament all the way to the Finals. He followed that up with a truly memorable impression on Media Day. Jimmy Butler’s remarkable leadership and tenacious play have cemented his status as a marquee player in the league. His unwavering determination and clutch performances on the grandest stages have made him a fan favorite and a pivotal figure in the NBA landscape.
9. Giannis Antetokounmpo – 592 million views
The Greek Freak has become a staple of interior dominance on the court and pure joy off of it. Antetokounmpo is fresh off becoming the Bucks’ all-time leading rebounder. His postseason comments on the relationship between sports and failure prompted some of the most thoughtful discussion we’ve seen. Giannis Antetokounmpo’s extraordinary combination of athleticism, skill, and humility has endeared him to fans around the world. His breathtaking displays of athleticism and unwavering commitment to excellence continue to inspire and captivate audiences, establishing him as one of the most compelling personalities in the NBA.
10. Jamal Murray – 456 million views
Jokic might have defined the Nuggets’ ceiling, but Murray was the scintillating “what-if” to Denver’s championship hopes. His long-awaited and healthy return answered that question. Murray’s playoff run — highlighted by a Game 3 triple-double in the Finals — left no doubt about his star power on a championship team. Jamal Murray’s electrifying performances and unyielding will to win have made him a standout figure in the NBA. His ability to elevate his game in pivotal moments has solidified his reputation as a dynamic and captivating player, drawing widespread admiration from basketball enthusiasts around the globe.
11. Anthony Davis – 456 million views
Davis remains the ceiling-setter for L.A., a fact reestablished by his 41-point, 20-rebound performance in the In-Season Tournament title game. His 30-point, 23-rebound gem in Game 1 against Golden State set the tone for that Western Conference semifinal series. Anthony Davis’s dominant performances and extraordinary skill set have made him a revered figure in the NBA. His ability to impact games on both ends of the court continues to draw attention and admiration from fans and fellow players, establishing him as a transcendent talent in the league.
12. Kyrie Irving – 454 million views
Irving’s pairing with Luka Doncic in Dallas sent a jolt through the league. Now the pair of electric playmakers are intent on getting the Mavericks back to the postseason. Kyrie Irving’s mesmerizing skill set and innovative style of play have made him a captivating figure in the NBA. His ability to create magic on the court and deliver in clutch moments has captivated audiences, solidifying his place as one of the most exhilarating and enigmatic talents in the league.
13. Austin Reaves – 410 million views
Undrafted success stories are few, and Reaves carving one under the Laker limelight has only added to the feel-good nature of his NBA breakthrough. Reaves’ moments with L.A. as well as Team USA have boosted his popularity and expectations. Nothing, perhaps, will eclipse his “I’m Him” moment from last postseason. Austin Reaves’s remarkable journey from undrafted rookie to a prominent figure in the NBA has captured the hearts of fans and pundits alike. His impressive displays on the court and underdog story have made him a compelling and uplifting presence in the league, earning him widespread admiration and respect.
14. Joel Embiid – 396 million views
After years of knocking on the door, Embiid finally entered the Kia MVP room. If anything, he’s even better this season, as evidenced by his 51-point special against Minnesota’s top-ranked defense on Dec. 20. Joel Embiid’s unparalleled skill set and dominance in the paint have made him a captivating presence in the NBA. His ability to take over games and lead his team to success has solidified his position as one of the most formidable talents in the league, drawing admiration and respect from fans and peers alike.
15. Ja Morant – 385 million views
Morant’s electric play is fit for social media, but he missed significant time due to suspensions. His long-awaited return exceeded all hope and expectations, finishing with the storybook game-winner. Ja Morant’s electrifying style of play and remarkable athleticism have made him an enthralling figure in the NBA. His ability to create highlight-reel plays and energize his team and fans has solidified his position as one of the most captivating and promising young stars in the league, drawing widespread attention and excitement.
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