The newly rebranded Visa Cash App RB, formerly known as AlphaTauri, is set to make its mark on the Formula 1 circuit with a multi-year partnership with payment giant Visa. This collaboration extends to both Red Bull-owned F1 teams, with their logos adorning the cars and the Visa Cash App RB team name taking center stage in the upcoming season.
Undergoing a comprehensive rebranding, the Italian-based team has positioned itself for a significant transformation in the 2024 Formula 1 season. Following the transition from Toro Rosso to AlphaTauri, the shift to Visa Cash App RB represents a strategic evolution, reflecting changes in the team’s leadership and overall approach to bolster their competitive edge on the track. The team’s new livery, reflecting this bold rebranding, is poised to be revealed at a highly anticipated event in Las Vegas on February 8.
Furthermore, the Visa Cash App RB brand will extend its reach beyond the Formula 1 circuit, with plans to be prominently featured in Red Bull’s entry in the F1 Academy. Supporting the all-female series, which will be integrated into the F1 race weekend bill at seven venues this year, further underscores the team’s commitment to fostering diversity and inclusion within the sport.
As the eagerly awaited 2024 Formula 1 season approaches, drivers Daniel Ricciardo and Yuki Tsunoda are poised to lead the charge for the reinvigorated Visa Cash App RB team, showcasing their prowess and determination on the track. With these exciting developments on the horizon, anticipation is building for the team’s debut under its new moniker, as it aims to make a lasting impression in the world of Formula 1.
F1 car launches
| Team | Date |
| Stake | February 5 |
| Williams | February 5 |
| Alpine | February 7 |
| Visa Cash App RB | February 8 |
| Aston Martin | February 12 |
| Ferrari | February 13 |
| Mercedes | February 14 |
| McLaren | February 14 |
| Red Bull | February 15 |
| Haas | TBC |
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