Ligue 1 has finally revealed its new trophy and winners’ medals for the 2024/25 campaign, designed by artist Mathias Kiss in collaboration with the luxury French silverware company Maison Christofle. This unveiling marks a significant milestone in the league’s efforts to revamp its image and prestige in the world of football.
The new trophy officially replaces what was fondly known as the ‘Hexagoal,’ a design cherished by fans and players alike, which had been in use since the 2006/07 season. The old trophy had a rich history, witnessing seven different champions during its almost two-decade-long reign. Each victory added a layer of nostalgia and pride for the clubs and their supporters, making the Hexagoal a symbol of achievement in French football.
However, its time had come to an end as the Ligue de Football Professionnel (LFP) enacted widespread changes aimed at renewing and enhancing the image of French football. The decision to introduce a new trophy is part of a broader strategy that includes obtaining a new sponsor in McDonald’s and developing a fresh, modern logo for the league. This comprehensive rebranding effort reflects the LFP’s desire to elevate the status of Ligue 1 both domestically and internationally.
These changes are not merely cosmetic; they represent steps in an ongoing plan the LFP has been attempting to enact, aiming to shift the perception of French football across Europe. The league has often been criticized and dismissed as a “farmers’ league,” but as Jérôme Dumois, who is in charge of the league’s rebrand, has stated: “It is a new behaviour to instil a need for change.” This statement encapsulates the LFP’s ambitions to communicate that Ligue 1 is not just about individual talent; it is about fostering a competitive and vibrant league that can stand toe-to-toe with the best in the world.
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