Liverpool have announced an exciting and lucrative multi-year kit deal with adidas as their contract with Nike approaches its conclusion. This partnership marks a significant moment for the club, as they will be donning the iconic ‘Three Stripes’ from August 1, 2025.
The announcement, made on a Monday, revealed that adidas will pay Liverpool an impressive £60 million ($74 million) per season. This deal positions Liverpool among the elite earners in terms of kit supply contracts, ensuring they remain competitive with other powerhouse clubs in the Premier League. The club has a storied history with adidas, having partnered with the German sportswear giant twice before, first between 1985 and 1996 and then again from 2006 to 2012.
In reflecting on the partnership, Liverpool CEO Billy Hogan expressed tremendous excitement about the return of adidas to the LFC family. He highlighted the fantastic success that the two organizations enjoyed in the past and noted the creation of some of the most iconic Liverpool kits of all time. “Everyone at the club is incredibly excited to welcome adidas back into the LFC family. We have enjoyed fantastic success together in the past and created some of the most iconic LFC kits of all time,” Hogan stated.
Additionally, he recognized the support provided by Nike over the last five years and extended best wishes for their future endeavors. This acknowledgment underscores the respectful transition of partnerships while emphasizing Liverpool’s eagerness to embark on a new journey with adidas.
On the other side of this agreement, adidas CEO Bjorn Gulden shared his enthusiasm about teaming up with Liverpool Football Club once again. He acknowledged the club’s stature as one of the most iconic names in world football, boasting a vast and passionate fan base. “The jerseys worn during previous partnerships are some of the greatest ever created. We are honoured to once again provide the players with cutting-edge technology to perform at the highest level and are looking forward to creating more classics for the fans,” Gulden remarked.
As this partnership develops, it promises to elevate the club’s brand even further and enhance their on-pitch performance through innovative kit designs tailored for athletes. This new agreement will allow Liverpool to stand shoulder to shoulder with other Premier League giants. Currently, Arsenal, Manchester City, and Chelsea enjoy deals ranging from £60 million ($77 million) to £65 million ($84 million) per season. Manchester United currently leads the pack with a record-breaking £90 million ($116 million) agreement with adidas.
As Liverpool gears up for this thrilling new chapter, they also have a jam-packed schedule ahead. Under the guidance of manager Arne Slot, the team is set to host Paris Saint-Germain in the crucial second leg of their Champions League round of 16 fixture on Tuesday, followed by a highly anticipated meeting with Newcastle United in the final of the Carabao Cup on March 16. These upcoming matches are critical, as Liverpool aims to balance their ambitions for on-pitch success with the excitement of their renewed partnership with adidas.
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