Spanish football club Atletico Madrid has revealed an exciting new development in their long-standing partnership with the prominent global sportswear company Nike. This renewed agreement extends their contract for an additional decade, pushing the end date to 2035. Such a significant extension signals the club’s commitment to leveraging this partnership to enhance their standing both on the pitch and within the commercial arena.
In a statement released on their official website, Atletico Madrid expressed their enthusiasm for the renewed collaboration, stating, “The world’s leading sports brand and our club have signed a new long-term agreement that reinforces the spirit that brought us together almost 25 years ago and the ambition to continue growing together.” This statement emphasizes the deep-rooted ties and shared vision that have characterized the relationship between Atlético Madrid and Nike over the years, highlighting not only their historical connection but also their mutual aspirations for future growth.
According to journalist Rubén Uría, this latest deal positions Atlético Madrid as Nike’s third largest partnership in football, trailing only behind sporting powerhouses FC Barcelona and Paris Saint-Germain. The financial implications of this extended contract are also significant, with reports indicating that the income generated from this agreement will be three times that of their previous contract. This substantial increase in funding is expected to provide Atlético Madrid with enhanced capabilities to strengthen their squad, invest in youth development, and improve their training facilities, solidifying their competitive edge.
Previously, it was reported by El Economista that the existing sponsorship deal, which was scheduled to end in 2026, yielded an annual revenue of €10 million (approximately $11.03 million). To provide some context, this figure significantly falls short when compared to the lucrative sponsorships held by other major clubs; Real Madrid, for instance, reportedly earns around €42 million ($46.3 million) annually from their partnership with Adidas, whereas FC Barcelona brings in a remarkable €105 million ($115.8 million) each year from Nike. This contrast highlights the financial challenges that Atlético Madrid faces in keeping pace with the top-tier clubs in Europe.
The announcement of this expanded partnership comes at a crucial time as Atletico Madrid gears up for intense competition in domestic leagues and across Europe. With the FIFA Club World Cup on the horizon, set to take place this summer in the United States, the club aims to utilize the financial advantages gained through this sponsorship not only to strengthen their roster but also to enhance their global branding and fan engagement efforts. Such strategic investments are vital for Atlético Madrid as they continue to strive for excellence and recognition on the global stage, positioning themselves as one of the premier clubs in soccer.
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