Liverpool have announced an exciting and lucrative multi-year kit deal with adidas as their contract with Nike approaches its conclusion. This partnership marks a significant moment for the club, as they will be donning the iconic 'Three Stripes' from August 1, 2025. The announcement, made on a Monday, revealed that adidas will pay Liverpool an... Continue Reading →
Adidas has officially unveiled the match ball for the 2025 FIFA Club World Cup after being named the official supplier for the revamped tournament. The ball, which reflects the innovative spirit of Adidas, pays homage to the host nation, the USA, and features a sophisticated 20-panel design. This design not only enhances the ball’s aerodynamics... Continue Reading →
Jude Bellingham has officially joined an elite club that includes legendary figures like Lionel Messi and David Beckham with the launch of his first-ever signature Predator boot from Adidas. This significant milestone not only marks Bellingham's rising star status in the world of football but also reinforces the enduring legacy of Adidas' Predator line. The... Continue Reading →
Barcelona youngster Lamine Yamal is reportedly set to follow in Lionel Messi and Jude Bellingham’s footsteps by becoming a “signature player” for adidas, a move that signifies the teenager's rapid ascent within the world of football. At just 17 years of age, Yamal has taken the global game by storm, breaking numerous records and establishing... Continue Reading →
The FUSSBALLLIEBE Official Match Ball for UEFA EURO 2024 embodies the spirit of the tournament, showcasing a perfect blend of cutting-edge technology, sustainability, and vibrant design. Crafted with adidas Connected Ball Technology for the first time at a UEFA EURO, this innovative feature provides unprecedented insight into the ball's movement, while significantly contributing to UEFA's... Continue Reading →
The German Football Association's (DFB) decision to switch the supplier of the national team's kit away from Adidas to US firm Nike from 2027 has sparked significant controversy. Economy Minister Robert Habeck expressed his disappointment, noting that he would have "liked a bit more local patriotism," while Health Minister Karl Lauterbach emphasized that he believed... Continue Reading →
Barcelona's promising youngster, Lamine Yamal, has recently made headlines by signing a lucrative long-term deal with adidas, a move that has undoubtedly cemented his status as one of the brightest young talents in the world of football. This exciting development was announced by the renowned sportswear company on Monday, marking a significant milestone in Yamal's... Continue Reading →
Liverpool star Trent Alexander-Arnold caused a stir among football fans and boot enthusiasts when he made his debut in a pair of unreleased next-generation Adidas Predator boots during his club's Premier League clash against Manchester City. Little did we know that this was a subtle hint of a major development in his endorsement deals. On... Continue Reading →
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