Spanish football club Atletico Madrid has revealed an exciting new development in their long-standing partnership with the prominent global sportswear company Nike. This renewed agreement extends their contract for an additional decade, pushing the end date to 2035. Such a significant extension signals the club's commitment to leveraging this partnership to enhance their standing both... Continue Reading →
The Premier League has officially announced the introduction of new ball manufacturers after Nike opted not to extend their long-standing partnership. This marks a significant shift in the league's branding and sponsorship landscape, as Nike has been the dominant force in supplying official match balls since the beginning of the 2000-01 season. Throughout this partnership,... Continue Reading →
Liverpool have announced an exciting and lucrative multi-year kit deal with adidas as their contract with Nike approaches its conclusion. This partnership marks a significant moment for the club, as they will be donning the iconic 'Three Stripes' from August 1, 2025. The announcement, made on a Monday, revealed that adidas will pay Liverpool an... Continue Reading →
Barcelona’s socios (club members) approved a historic new partnership with Nike during an emergency assembly held on Saturday. This agreement represents a significant breakthrough for the club, especially in terms of commercial collaborations. The members showed their support with a decisive vote: 419 in favor, 27 opposed, and 22 abstentions. While the specifics of the... Continue Reading →
Barcelona and Nike are reportedly working together on a collaboration that will honor NBA legend Kobe Bryant through the club's 'Mamba Collection'. This initiative is a heartfelt tribute to Bryant's lasting influence on basketball and his connections with the sports community around the world. The Catalan club has recently concluded a unique dispute and has... Continue Reading →
Barcelona has officially renewed its partnership with Nike, unveiling details regarding an incredibly lucrative new contract that ensures a continued collaboration over the next decade-and-a-half. Amid growing speculation surrounding the potential termination of their relationship in 2028, when their current agreement comes to an end, the club announced on Saturday that significant steps have been... Continue Reading →
Barcelona are on the verge of signing off on a world record kit sponsorship deal with Nike, solidifying their position as a leading force in the footballing world. The Catalan giants have been engaged in extensive negotiations with the US sporting superpower since the onset of 2024, as they look to renew and enhance their... Continue Reading →
Nike is reportedly dissatisfied with Chelsea FC's inability to secure a shirt sponsor, highlighting concerns regarding potential impacts on sales. The athletic apparel giant believes that the absence of a sponsor during the summer may have negatively influenced shirt sales, a crucial revenue stream for both the club and Nike. Currently, Chelsea is in the... Continue Reading →
Liverpool have officially unveiled their highly-anticipated home kit for the 2024/25 season, and it's already causing a stir among fans and players alike. The new red shirt has been meticulously crafted as a 'retro kit design, remixed for the modern game', showcasing a stunning chrome yellow pattern etching the club’s iconic YNWA motto into the... Continue Reading →
The German Football Association's (DFB) decision to switch the supplier of the national team's kit away from Adidas to US firm Nike from 2027 has sparked significant controversy. Economy Minister Robert Habeck expressed his disappointment, noting that he would have "liked a bit more local patriotism," while Health Minister Karl Lauterbach emphasized that he believed... Continue Reading →
World of sports 